Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, September 14, 2010

High Fructose Orwell Juice

Browsing my Facebook friends' status updates earlier today, I saw that one friend asked the food industry if they thought we, the consumer, were going to be fooled by their changing the name of high fructose corn syrup to "corn sugar."

Now, I'm sick with the flu. I have hacked and vomited so many times that my every abdominal muscle is killing me. I'm exhausted, not so "high on life" at the moment, and keep watching true crime shows on cable. So, all I keep thinking is "Yes ... Oh, God. Yes."

I confess, I haven't really gotten into the science behind the high fructose backlash. The stuff kinda creeps me out. I mean, anything that can be made that cheaply, become anything you want it to become, taste like anything you want it to taste, and be in just about everything bad for you, can't be good. I'm not alone in this. Face it, the stuff does have a bad rep--deserved, or not--and a name change can only do the Satan sap good.

There are several reasons I think this can work. ValuJet was getting slammed for its plane crash in the Everglades back in the mid-90s and the FAA started exposing the airline's shady safety record. They changed  their name to AirTran, and it was like the whole nightmare went away. And have you ever seen the list of chemicals they've allowed to list under "Natural Flavors"?